Following the success of the beloved Cherry Blossom collection, Korean beauty brand Innisfree has launched another new collection that is sure to gain fans. Introducing the new Lava Seawater collection, this lineup is exclusive and personal to the brand, as Lava Seawater has been a popular key ingredient for many of their other products. This powerhouse ingredient is specially cultivated from the beautiful Jeju Island in South Korea, which is also home to many natural ingredients used in Korean skincare. Targeting anti-ageing and moisture concerns, the Lava Seawater collection features four products that work to hydrate the skin and keep it firm using the brand’s proven and effective formulas.
Infused with 80% Lava Seawater, the Moisture Plumping Toner with Lava Seawater works great as a starting base after your cleansing routine. With a watery texture and lightweight formula, this toner can be applied all over the face and neck, and can also be refrigerated to give an effective cooling effect upon application. Giving you the perfect boost of hydration post-cleanse, your skin will feel plump and refreshed with the brightening effects it delivers. This hydrating toner moisturizes without leaving your skin feeling oily, and the best part? It’s fragrance-free, so no need to worry about strong scents.
Finding the perfect serum for your skin is a challenge, especially because serum is such an essential part of your skincare routine. The Moisture Plumping Serum is infused with 54% Lava Seawater, which helps to minimize the look of pores while firming your skin. Non-sticky and lightweight, this hydrating serum also works to fight signs of anti-aging, leaving your skin soft and supple. Apply 2-3 pumps all over the face and neck after toner, and pat into your skin for better absorption.
Plump and brighten your skin with the Moisture Plumping Emulsion, which is infused with 65% Lava Seawater. This milky lotion helps hydrate skin while also balancing the oil and moisture levels, giving your skin the perfect look of even complexion. After serum, simply pat and apply this emulsion all over the face and neck areas, and your skin will instantly feel more plump and hydrated. Get increased hydration with the effective properties of this milky lotion, along with a visibly brighter and firm complexion.
A hybrid between a cream and a mask, the Moisture Plumping Cream Mask is a moisturizer that helps replenish your skin to give it a more hydrated appearance. When refrigerated to provide a cooling effect, its cream-like texture changes into a sherbert moisturizer that does wonders. This soothing moisturizer leaves your skin feeling plump and smooth upon application. For more intensive hydrating benefits, double the layers of the cream onto your skin to use as a mask and let your skin drink up for hydration!
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